Saturday, January 30, 2010

Real Estate- Rebuilding strategies with Information Technology

Real estate industry is currently estimated to be INR. 2100 billion, and is growing at the rate of 30%. This industry contributes 4 % of the GDP in Indian economy as on date. Growing business confidence among the entrepreneurs and corporate houses after recession is now taking a driving seat for its growth. Gap between demand and supply of quality real estate is adding fuel to the growth.

With an anticipated growth in FDI, commercial office business is shifting their business model of Sales mode to service mode, regional players are planning to expand their operation to national level by shifting their focus from Tier I cities to Tier II & III.

Rapid urbanization, increase in urban population and increase in per capita income of urban population had added wings to residential business to grow, even though this is the most unorganized sector in this industry. There are still many unexplored and unexploited segment in this business in :

Logistics & Warehousing - With the booming trade internationally and domestically, number of MNCs are establishing their operations in India. Outsourced warehousing and Logistic services require large infrastructure and engineering projects.

Healthcare Infrastructure - Industry experts expect steady growth in Healthcare industry, this give way to another avenue for the reality players to explore their opportunity in infrastructure outsourcing.

Education Infrastructure - Industry demands world class professional with strong knowledge base which in turn opens up big opportunity for Education Industry (termed in business language). Education Industry is a huge untapped potential market with low competition but demand high quality infrastructure.

Low Cost Housing - Almost 72 % of Indian population are still rural resident. Favorable situation like increase in nuclear family, easy access to finance had increased the % of family opting for owned house over rented house. Thus giving an open ground to realty players.

Innovation is the Key to Success” this is true for every business and Real Estate Industry is no exception to it. Exploring new segment, new methodologies, new strategy, new opportunity is expected from a business leader who sits on driving seat. But a billion dollar question is :“Are you really ready for it?”

Growth is always a sweet dream but growth bring complexity in organization, in system and almost in every operation of business which can be nightmare. First step for any organization, aspiring growth is to get organized with a system in place. Business leader always prefer to be out of daily operational complexities so that they get a space to think out of the box. Atomizing daily business operation serves the purpose. Today about 90 % of decisions are taken on a quick impulse or `gut feeling' by smart business leader, one’s instinct might have helped in the past it could be pure co-incidence. Getting the facts right, before making any crucial decisions is necessary but, on demand & timely availability of trusted facts and figures is still a point of concern. We at Greytrix help small and medium enterprises to provide right information at right time in right place.

Regulatory & Document Management – Complex and stringent laws and regulation makes it difficult to maintain documents and legal proceeding during initial stage of the project be it commercial or residential. This results in dependency on specialized resources or time consuming activity. Project estimation is majorly effected by time factor and delay at any stage can effect the profitability of project. Workflow based document management handles the critical documents and legal procedure by its own, eliminating resource dependency.

Land Management & Development – Land procurement and development involves legal activities. Since these proceedings varies from case to case, involvement of legal cell is inevitable but management at any point of time is unable to anticipate the time line between land identification and project kick start because of unavailability of information. On screen, on demand detailed information to management helps to plan the further course of action on project.

Project Management – Pricing strategy on any project depend majorly on total project cost estimation. Prime focus of the project manager will be to finish the project on budgeted time and within budgeted cost so that profitability can be maintained. Sometimes it becomes difficult to allocate certain common cost during the project hence project variance report may not be full proof. Project and Job Costing addresses this issue and allocate cost accordingly. Thus management at any given point can view the cost incurred at project level which can be again drilled down till single unit level.

Customer Management – Investment in real estate is common among High Net-worth Individual (HNI), developers often see customers repeatedly coming back to them during new projects. Keeping track of such customer and floating information to this group is a major task today. Customer Relationship Management help the organization to achieve customer satisfaction and customer delight through such automated services.

Sales Management – Sales lead time in any project is longer thus sales team has to maintain prospect’s information from day of project or scheme declaration till handover of last unit. Sales in real estate is not just a sale of one unit but it involves customer servicing , document management, legal contracting, etc. Sale automation help the executives and managers to see the prospect pipeline at any point of time and take appropriate timely action to close the deal.

Thursday, November 19, 2009

ERP and CRM to Manage Media Companies

With the idea of branded entertainment rolling up their wheels, the leading advertising agencies have tightened their grip on all the operations of their entertainment wings to generate more and more bucks for media.
According to different studies, with the increase in the numbers of television channel, the buzz is that branded entertainment is becoming clearer. With over more than 200 television channels in India. Advertising agencies are focusing their clients brand through entertainment properties such as television serials, movies and radio
In a highly competitive world of media, survival not only depends on how good or bad you are but it also depends on how tactfully you are able to cope up with the fast growing world. This will not only include managing your clients but it will also depend on how good you are in your finances.
Considering the above factors the first thought that comes to our mind is a solution that has the ability to manage both the task i.e. managing finances and doing the customer relationship management, also a solution that has made its presence felt in the market time and again.
Sage Accpac ERP and Sage CRM are the two business solutions that have an impact on the market and have managed to survive in this competitive world for more than 30 years now where every day a new solution pops up like wild mushrooms growing in your back yard, also it has managed to serve different types of industries. With some of the big names in the media industry being associated with SAGE ERP and CRM, it is indeed a reliable solution for media and entertainment industry. The solution has been designed keeping in mind the various aspects that go into running a media company (e.g. AD agencies). It not only makes your work more efficient and saves your time but it also increases your revenue by a percentage that you have been trying from a long time to achieve. As companies are becoming client centric managing your client becomes an important aspect of your business. Hence going for a world class solution will only benefit you.
When asked by a reporter how can Sage CRM benefit or help any organization, Mr. Thomas Abraham (MD Sage India) answered by saying “Let’s take the case of media companies. Sales executives of TV channels can have a rate card built into the CRM system, thus helping them to make customized proposals to their clients. This also helps in retaining consistency while dealing with different customers and across the sales team. They would like to link their programmes to specific brands that they wish to attract, and also get the attention of media buying houses and ad agencies. This again gets streamlined in the CRM system.
There are a number of other verticals where CRM and sales force automation play a pivotal role for sales organizations to maximize their customer relationships. It is important for these organizations to have a 360-degree view of their prospects and customers. Likewise, they also need to predict business that can be generated across geographical territories, product lines and sales executives.
In insurance, instant access to customer history drives CRM adoption. Companies can document customer complaints and be able to address them in a timely manner. CRM in customer service also provides necessary escalations to supervisory staff if issues are not resolved within pre-defined time-frames. This way customer service standard can be defined for organizations to follow.”
Similarly with the help of an ERP complete revenue recognition, project accounting, breaking down the scheduling of project/task/subtask and account for billable and non-billable activity can be taken care. To understand these features see the Demonstration of the solution and judge the system yourself.

For more details contact Greytrix India Pvt Ltd on 022-67687847 or mail us at sales@greytrix.com

Tuesday, November 17, 2009

The Sage Hospitality Suite now in India

Greytrix India Pvt Ltd, announcing the launch of Sage Hospitality Suite, a comprehensive business solution in conjunction with Sage Accpac ERP and Sage CRM ,now in India.
With a successful background score of acquiring a customer base of 5.8 billion worldwide for various Sage products , Greytrix is now introducing the Sage Hospitality Suite in the Indian markets to let the Indian Hospitality Sector unwind their taxing business process and let Sage Software help them serve better.
The Indian Hospitality sector has seen the worst situations with the 26/11 Mumbai attack an year back witnessing destruction of two iconic hotels in India the Taj and the Oberoi accompanied with the economic slowdown and swine flu epidemic in the past season.

In spite the setbacks the travel and hospitality industry still continues to be the sector, which has largely profited from the fast growing economy of India. India has been trying to build toward 10 million foreign tourist visits in 2010, the year New Delhi hosts the Commonwealth Games. It is an ambitious goal but very achievable.
Introducing the Sage Hospitality Suite into the Indian at a time where the industry is ready to witness the influx of commerce.
A full-featured hospitality management system, Sage Hospitality Suite (SHS) easily handles room reservations, guest deposits, check-ins and check-outs, housekeeping and maintenance and yield management. Using SHS you can also produce nightly sales and audit reports, and maintain a comprehensive guest portfolio for frequent customers.

SHS utilizes an easy-to-navigate user interface that contains an Explorer-style menu that provides access to all system functions including Reservation Processing, Maintenance and Housekeeping, Guest Documents, Inquiries, Reservation Reports, Night Audit, and Setup. Clicking on one of these options displays a sub-menu that contains the functions found within that option. System setup is easily accomplished with Setup screens easily navigated and non-cluttered, making for a quicker setup process.

The SHS can interface with a wide range of third-party applications, including accounting, point-of-sale, and food and beverage software. It will also interface with Sage CRM software to better maintain customer profiles for more effective marketing enforcing your clients return to your Hotel/Guest House chains whenever they feel of pampering themselves.
Receiving those testimonials from you guest wouldn’t be difficult hence forth. Remembering the guest profile, stay history, package history like spa visits or golf rounds, guest preferences like for say he likes to read India Today magazine, every detail of your corporate or individual guest can be recorded in the application to enhance your guest experience.

SHS utilizes a series of buttons and tabs for quick data entry. The Control Reservation screen is a color-coded spreadsheet that displays all of the current reservations booked for that particular location. The useful dashboard feature gives managers an effective overview of daily check-ins and check-outs, along with current and expected occupancy for the day.

Using SHS hotel managers can easily offer specials, including package deals, as well as customized packages for a particular customer. Users can also offer the ability for customers to make reservations from the property’s website, expediting the reservation process. Utilizing the “Objects” function, users can track non-room expenses and record guest preferences including any special requests for current and future use.

Thus the Sage Hospitality Suite allows for better arrangement and management of bookings in order to allow a hotel to better maximize occupancy, and to know in advance when large groups or lean times are approaching. This allows a hotel manager to make plans regarding temporary staff, good times to renovate or expand, or other concerns, because he/she can determine the state of their hotel currently and for the next few months with only a few clicks on the computer.
The Sage Business Solutions have always been adaptive to your business process thus making use of its application an enjoyable experience. Hoteliers will find Sage Hospitality Suite a flexible, affordable and reliable solution.
To help us serve you better please contact Greytrix India Pvt Ltd @ 022-67687808

Wednesday, August 19, 2009

CFO is your organizations Gatekeeper, does he have the right Arsenal???


CFO’s are the Gatekeepers of your organization.

They are responsible for planning and forecasting and budgeting the business and cash flows in your organization.
It is and will always be the duty of the CFO to provide the management with a single view of the organizations activities and present the case on what can be the most profitable way for the organization to work in. The key indicators always remain the revenue, cash and cost of operations i.e. the working capital that will be required to function. It is believe it or not the duty of the CFO to facilitate this.
It is the job of the CFO to consolidate all this info and present it , this info comes from precise planning. The precise planning is done not only by drilling and grilling the general ledger but by eying info from all the departments like sales, purchase, Inventory, Manufacturing , HR etc. so the CFO is supposed to have a 360 degree view of the entire organization so that he can precisely plan your company’s next move.
How does the CFO do this?
Traditionally the CFO’s have been doing this by their experience and rigorous efforts and hours of evaluating their books of accounts. This is earned by sleepless nights in the office.
Sage ACCPAC ERP is the solution to providing the CFO’s with a complete 360 degree view of their organization. Sage ACCPAC offers a comprehensive integrated suite of the processes required by your business. With its presence in 150 countries across the globe and 30+ years of experience Sage ACCAPC is a backbone of more than 5,00,000 customers across the globe.
What Sage ACCPAC ERP Offers to the CFO?
· A complete end to end reporting and 5 budget sets for you to make and compare budgets.
· A transaction history of 99 years which you can refer to.
· Drill down at the level of every transaction.
· Financial reporting tools – to generate the reports in formats in which you desire.
o Sales Management reports
o Dashboard of top 5 customers, top 5 expenses and many more
o Management analysis reports ( Custom made as per your requirement)
· Business intelligence reporting to estimate and scrutinize the performance of your business and plan them for the next planning period.
· Current Ratio analysis, Dashboards giving graphical analysis – completely customizable as per your requirement
· Overview of the Sales and Purchases done, complete history of the Customer – Supplier-- Item to give you an analysis of whether they are making profit or loss for you.
· All in all a complete view of the system along with Management Dashboards which reflect your Key Responsibility Area.
For more info on Sage ACCPAC ERP contact us at
sales@greytrix.com .

Thursday, August 6, 2009

Iron age Businesses v/s Silicon age Businesses

Iron Age businesses were more focused on operational efficiencies, deliveries, finance and administration compared to Silicon age businesses which are more focused on one most important aspect of their business and that are Customers.

Silicon age Businesses understand importance of Customers viz their Products and Services, giving focus to Customer because once a Customer is comfortable with “You”, he will be your customer forever and your products and services keep changing with changing times and economies.Silicon age companies use high end IT solutions to cater their customers and provide them world class service, answer their queries and resolve their complaints and shortest possible time to enhance customer experience while dealing with companies; traditionally an ERP system was considered to help organization in optimizing operations but ERP system puts Operations and Finance on top and Customer on bottom of Pyramid.

According to Thomas Abraham, CEO of Sage Software India, for any organization their BEST Sales force is their Customers and Word of Mouth is best method of advertisement and it is the proven fact in sales world over. A good CRM product can help people achieve this pretty easily and make them transform from a Iron Age system to a Silicon Age system” Silicon age companies have realized that ERP is cart for their Business and CRM solution is Horse, without Horse you cannot use cart efficiently and you will need loads of Cart Pushers increasing costs of operations; an effective and fast Horse can make your business faster and achieve business goals and increase your top line and bottom line very faster. A CRM solution justifies ROI faster compared to an ERP system which takes years to justify investments.

Jitendra Somani, COO of Greytrix and implementer of integrated CRM-ERP solution at various multinationals opines “An icing on cake would be integration of your Horse and your cart, in other words an end to end integrated solution which can not only track your Production but can also track who is using your product or service and how satisfied end-user is with your services or products giving you a 360 degree view of your business, enable your sales force and customer support to get an insights into customer habits, buying patterns and overall customer satisfaction index.”

A good example for this type of solution would be Sage CRM solution offered by world’s leading SME software giant Sage Software, Sage provides a scalable solution where you can start with basic Sales Force automation and move on to next level of your customer centric activities like Targeted Marketing, Customer Support, Customer Self Service Portal with integration to back office ERP system giving your sales and service team a 360 degree view of sales and support life cycle.

Few of key challenges faced by SME segment is reluctance of their workforce to adapt to new technology due to constrains like difficult software processes, geographical diversity and limited exposure to technology; Sage CRM addresses these challenges by providing a world class web based architecture with very simple to use familiar web based user interface; Apart from this Sage CRM offers Role based interface so a user does not need to learn entire software to function on software, they just have to learn their area of responsibilities thus making entire CRM rollout very fast and leverage functionalities in base year of implementation of CRM software and organization can reap benefits of CRM immediately.

Tuesday, August 4, 2009

Journey to recovery has started....Let Sage ACCPAC ERP & CRM Solutions help you cement it.



And we are back.....mending our way to recovery.

Recovery, the buzz word around...

Is it so? Since the past few months we have raised these questions, '' is the worst over??’’, '' are we on the path of recovery''?? The answer would be,’’ we couldn’t be more optimistic’’.

Yes, the numbers give thumbs up to board the train for the path of recovery. The latest industrial survey done buy the Business Outlook states that 85% of companies in the eight manufacturing clusters are seeing a revival.

The verdict is unanimous, the Recovery is on.

The investors are again willing to put in their share to get things running at a faster pace now, though the fact still remains; investments were never withdrawn. Things came to a brief standstill but now the mindsets are gearing up to spend.

Time ago where preservation of resources was the mantra to keep the business running has now transformed to optimum utilization of resources to increase the revenue to inflate the output.

Manufacturing and export sector faced the maximum burns of the heated slow down due to many reasons be it weak scheduling, scrapping and reworking, ad hoc processes or just lack of production planning. Business houses came out of their comfortable traditional methodologies and aimed at shaping up after the slow down.

With the possibilities of the interest rates to lower, we can expect big foots stepping into the run making the economy rise to a next level. Though the only hitch is channelizing the investments and tightening the nuts and bolts.

Be it Inventory Control, Purchase, Sales, Receivables, Payables, Finance, Marketing; you need to have a consolidated 360 degree view of each of your business processes to avoid the leakages in your existing systems and controls and increase the productivity.

Indian SME segment after the comeback from the economic crises has now learned that timely decisions based on true fact and figures would have caused less harm back then or for that matter anytime. With the help of business intelligence and analytical tools available right decision with the right kind of statistical data at the right time would have painted the Indian economic graph differently.

Better late than never, now is the time to think of automating your vital business process, now is the time to go live with an extensive solution. A solution that follows your pace of growth, adapts to your unique workflow, defers to your database and deployment preferences, and flexes with your organizational structure.

Integrated business solutions are implemented to be the backbone to support the business through all the ups and downs of the trade graph. The traditional organizations are learning to craft flexible but tightly intertwined chains with the hope of securing tremendous competitive advantage.

The enterprise suits facilitates you achieve the workforce through rapid change along with better business planning and accelerate the savings in procurement. The world renowned best practices are deployed along with the pre defined industry specific process to give you an edge over your competition.

Few years later, the enterprise solutions comprising of ERP and CRM will serve as the foundation for the industry. The system would be so powerfully integrated with the organization that at few clicks the end user would be able to pull out arrays of information.

The simplicity of the solutions gives empowerment to the management so that they can make informed decisions in real time avoiding any further economic disasters if done in time.

It is time to think outside the box i.e. the time to call Greytrix. Call us at 022 67687847 or email us at sales@greytrix.com .

How to improve the E.R.P (Effectiveness, Responsiveness and Productivity) of your Business

How to improve the E.R.P (Effectiveness, Responsiveness and Productivity) of your Business
The two pillars needed to improve or increase the productivity of any Company are –
Employee productivity
• Customer Satisfaction


Improving Employee productivity
In today’s cost competitive world, companies have shifted their focus from increasing the head counts in the company to improving the productivity of the existing employee. Providing the employee with accurate and timely information not only reduces error but also increases the productivity. And this is what an integrated information system like ERP does.
Smart managers recognize wastage of human resource in activities like sorting of data, manual labor that slows down the process etc. Leading to the un satisfaction of the customers.
Implementing smart business practice like providing accurate and timely data, reduces wastage of human resource, and this is possible only when the manager realizes the importance of accurate and timely data.
Many opportunities can be found in areas that aren’t directly related to production or manufacturing.
For example if a company has efficient production team but there is some mismanagement in handling of inventory. The manager will think of scope for improvement. In such cases use of ERP like SAGE ACCPAC ERP helps reduce the wastage efficiently
An ERP system can be defined as a tool that is necessary to automate and integrate the majority of business process in an enterprise and can transform the business process for the betterment of any enterprise. There by increasing the productivity.


Improve Customer satisfaction
Employee productivity is directly proportional to customer satisfaction.
Quick customer service –Accurate and timely data with the help of SAGE ACCPAC ERP helps in providing support to the customer in a more efficient, accurate and quick manner.
Efficient management of financial report – Using of as an efficient ERP helps in getting accurate data for the financial report at the end of every quarter.
Managers in today’s time gets tons of data on orders, quality and customer satisfaction. Handling all these data efficiently leads to customer satisfaction and is the key to success.
To build a fact base decision making organization, the organization needs to give the insight data in the hands of their employees. With data received from an ERP and supported by powerful financial report tool it become easier for any organization to reach new heights leading to the satisfaction of their clients.


For more inforamtion write to us at sales@greytrix.com or contact us at 67687847