ERP and CRM to Manage Media Companies

With the idea of branded entertainment rolling up their wheels, the leading advertising agencies have tightened their grip on all the operations of their entertainment wings to generate more and more bucks for media.
According to different studies, with the increase in the numbers of television channel, the buzz is that branded entertainment is becoming clearer. With over more than 200 television channels in India. Advertising agencies are focusing their clients brand through entertainment properties such as television serials, movies and radio
In a highly competitive world of media, survival not only depends on how good or bad you are but it also depends on how tactfully you are able to cope up with the fast growing world. This will not only include managing your clients but it will also depend on how good you are in your finances.
Considering the above factors the first thought that comes to our mind is a solution that has the ability to manage both the task i.e. managing finances and doing the customer relationship management, also a solution that has made its presence felt in the market time and again.
Sage Accpac ERP and Sage CRM are the two business solutions that have an impact on the market and have managed to survive in this competitive world for more than 30 years now where every day a new solution pops up like wild mushrooms growing in your back yard, also it has managed to serve different types of industries. With some of the big names in the media industry being associated with SAGE ERP and CRM, it is indeed a reliable solution for media and entertainment industry. The solution has been designed keeping in mind the various aspects that go into running a media company (e.g. AD agencies). It not only makes your work more efficient and saves your time but it also increases your revenue by a percentage that you have been trying from a long time to achieve. As companies are becoming client centric managing your client becomes an important aspect of your business. Hence going for a world class solution will only benefit you.
When asked by a reporter how can Sage CRM benefit or help any organization, Mr. Thomas Abraham (MD Sage India) answered by saying “Let’s take the case of media companies. Sales executives of TV channels can have a rate card built into the CRM system, thus helping them to make customized proposals to their clients. This also helps in retaining consistency while dealing with different customers and across the sales team. They would like to link their programmes to specific brands that they wish to attract, and also get the attention of media buying houses and ad agencies. This again gets streamlined in the CRM system.
There are a number of other verticals where CRM and sales force automation play a pivotal role for sales organizations to maximize their customer relationships. It is important for these organizations to have a 360-degree view of their prospects and customers. Likewise, they also need to predict business that can be generated across geographical territories, product lines and sales executives.
In insurance, instant access to customer history drives CRM adoption. Companies can document customer complaints and be able to address them in a timely manner. CRM in customer service also provides necessary escalations to supervisory staff if issues are not resolved within pre-defined time-frames. This way customer service standard can be defined for organizations to follow.”
Similarly with the help of an ERP complete revenue recognition, project accounting, breaking down the scheduling of project/task/subtask and account for billable and non-billable activity can be taken care. To understand these features see the Demonstration of the solution and judge the system yourself.

For more details contact Greytrix India Pvt Ltd on 022-67687847 or mail us at sales@greytrix.com