Thursday, November 19, 2009

ERP and CRM to Manage Media Companies

With the idea of branded entertainment rolling up their wheels, the leading advertising agencies have tightened their grip on all the operations of their entertainment wings to generate more and more bucks for media.
According to different studies, with the increase in the numbers of television channel, the buzz is that branded entertainment is becoming clearer. With over more than 200 television channels in India. Advertising agencies are focusing their clients brand through entertainment properties such as television serials, movies and radio
In a highly competitive world of media, survival not only depends on how good or bad you are but it also depends on how tactfully you are able to cope up with the fast growing world. This will not only include managing your clients but it will also depend on how good you are in your finances.
Considering the above factors the first thought that comes to our mind is a solution that has the ability to manage both the task i.e. managing finances and doing the customer relationship management, also a solution that has made its presence felt in the market time and again.
Sage Accpac ERP and Sage CRM are the two business solutions that have an impact on the market and have managed to survive in this competitive world for more than 30 years now where every day a new solution pops up like wild mushrooms growing in your back yard, also it has managed to serve different types of industries. With some of the big names in the media industry being associated with SAGE ERP and CRM, it is indeed a reliable solution for media and entertainment industry. The solution has been designed keeping in mind the various aspects that go into running a media company (e.g. AD agencies). It not only makes your work more efficient and saves your time but it also increases your revenue by a percentage that you have been trying from a long time to achieve. As companies are becoming client centric managing your client becomes an important aspect of your business. Hence going for a world class solution will only benefit you.
When asked by a reporter how can Sage CRM benefit or help any organization, Mr. Thomas Abraham (MD Sage India) answered by saying “Let’s take the case of media companies. Sales executives of TV channels can have a rate card built into the CRM system, thus helping them to make customized proposals to their clients. This also helps in retaining consistency while dealing with different customers and across the sales team. They would like to link their programmes to specific brands that they wish to attract, and also get the attention of media buying houses and ad agencies. This again gets streamlined in the CRM system.
There are a number of other verticals where CRM and sales force automation play a pivotal role for sales organizations to maximize their customer relationships. It is important for these organizations to have a 360-degree view of their prospects and customers. Likewise, they also need to predict business that can be generated across geographical territories, product lines and sales executives.
In insurance, instant access to customer history drives CRM adoption. Companies can document customer complaints and be able to address them in a timely manner. CRM in customer service also provides necessary escalations to supervisory staff if issues are not resolved within pre-defined time-frames. This way customer service standard can be defined for organizations to follow.”
Similarly with the help of an ERP complete revenue recognition, project accounting, breaking down the scheduling of project/task/subtask and account for billable and non-billable activity can be taken care. To understand these features see the Demonstration of the solution and judge the system yourself.

For more details contact Greytrix India Pvt Ltd on 022-67687847 or mail us at sales@greytrix.com

Tuesday, November 17, 2009

The Sage Hospitality Suite now in India

Greytrix India Pvt Ltd, announcing the launch of Sage Hospitality Suite, a comprehensive business solution in conjunction with Sage Accpac ERP and Sage CRM ,now in India.
With a successful background score of acquiring a customer base of 5.8 billion worldwide for various Sage products , Greytrix is now introducing the Sage Hospitality Suite in the Indian markets to let the Indian Hospitality Sector unwind their taxing business process and let Sage Software help them serve better.
The Indian Hospitality sector has seen the worst situations with the 26/11 Mumbai attack an year back witnessing destruction of two iconic hotels in India the Taj and the Oberoi accompanied with the economic slowdown and swine flu epidemic in the past season.

In spite the setbacks the travel and hospitality industry still continues to be the sector, which has largely profited from the fast growing economy of India. India has been trying to build toward 10 million foreign tourist visits in 2010, the year New Delhi hosts the Commonwealth Games. It is an ambitious goal but very achievable.
Introducing the Sage Hospitality Suite into the Indian at a time where the industry is ready to witness the influx of commerce.
A full-featured hospitality management system, Sage Hospitality Suite (SHS) easily handles room reservations, guest deposits, check-ins and check-outs, housekeeping and maintenance and yield management. Using SHS you can also produce nightly sales and audit reports, and maintain a comprehensive guest portfolio for frequent customers.

SHS utilizes an easy-to-navigate user interface that contains an Explorer-style menu that provides access to all system functions including Reservation Processing, Maintenance and Housekeeping, Guest Documents, Inquiries, Reservation Reports, Night Audit, and Setup. Clicking on one of these options displays a sub-menu that contains the functions found within that option. System setup is easily accomplished with Setup screens easily navigated and non-cluttered, making for a quicker setup process.

The SHS can interface with a wide range of third-party applications, including accounting, point-of-sale, and food and beverage software. It will also interface with Sage CRM software to better maintain customer profiles for more effective marketing enforcing your clients return to your Hotel/Guest House chains whenever they feel of pampering themselves.
Receiving those testimonials from you guest wouldn’t be difficult hence forth. Remembering the guest profile, stay history, package history like spa visits or golf rounds, guest preferences like for say he likes to read India Today magazine, every detail of your corporate or individual guest can be recorded in the application to enhance your guest experience.

SHS utilizes a series of buttons and tabs for quick data entry. The Control Reservation screen is a color-coded spreadsheet that displays all of the current reservations booked for that particular location. The useful dashboard feature gives managers an effective overview of daily check-ins and check-outs, along with current and expected occupancy for the day.

Using SHS hotel managers can easily offer specials, including package deals, as well as customized packages for a particular customer. Users can also offer the ability for customers to make reservations from the property’s website, expediting the reservation process. Utilizing the “Objects” function, users can track non-room expenses and record guest preferences including any special requests for current and future use.

Thus the Sage Hospitality Suite allows for better arrangement and management of bookings in order to allow a hotel to better maximize occupancy, and to know in advance when large groups or lean times are approaching. This allows a hotel manager to make plans regarding temporary staff, good times to renovate or expand, or other concerns, because he/she can determine the state of their hotel currently and for the next few months with only a few clicks on the computer.
The Sage Business Solutions have always been adaptive to your business process thus making use of its application an enjoyable experience. Hoteliers will find Sage Hospitality Suite a flexible, affordable and reliable solution.
To help us serve you better please contact Greytrix India Pvt Ltd @ 022-67687808